PENUP U.S. Privacy Notice


Effective Date: May 28, 2025

Samsung Electronics Co., Ltd., along with our affiliates and subsidiaries (collectively, “Samsung”) respects your concerns about privacy. This PENUP Privacy Notice (this "Privacy Notice") applies to the personal information we obtain through PENUP (the “Service”). It does not apply to information collected by other apps, websites or services provided by Samsung.

This Privacy Notice supplements the Samsung Privacy Policy (available at
  • https://www.samsung.com/us/account/privacy-policy) (“Samsung Privacy Policy”) and provides additional information about how we may collect, use and share your personal information in connection with the Service. In the event any portion of this Privacy Notice conflicts with the Samsung Privacy Policy, the relevant provisions of this Privacy Notice will govern.

    Information We Obtain
    Through the Service, we may obtain information about you in various ways. The types of personal information we may obtain include:

    Information You Provide Directly

    Information We Obtain By Automated Means
    How We Use the Information We Obtain
    We may use the information we obtain through the Service for the purposes described in the Samsung US Privacy Policy and to:

    Information Sharing
    As you use the Service, we share the types of information we collect (as described above) to the following entities for the purposes described above.

  •    1. Subsidiaries and Affiliates: Samsung branded and non-branded subsidiaries and affiliates which we control or own;
  •    2. Business Partners: Third parties who we work together with. These business partners control and manage your personal information. For example, we may share your information with the following types of business partners:

  •        • content or feature providers, e.g. when you request a service or feature and it is provided by our business partner
  •        • app developers

  •    3. Service Providers/Processors: Carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information.
  •    4. Other Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
  •    5. Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Notice, we share information about you with third parties when you separately consent to or request such sharing.

    Notice To California Residents
    If you are a California consumer, for more information about your privacy rights, please see the California Consumer Privacy Statement, (available at
  • https://www.samsung.com/us/account/privacy-policy/california).

    State Law Privacy Rights
    If you reside in certain states, you may have rights and choices concerning your personal information. For more information about privacy rights that may be available to you under applicable laws, please see the What Are Your Rights? section of the Samsung Privacy Policy and the State Law Privacy Rights section of the US Supplement to the Samsung Privacy Policy.

    How Long We Keep Your Information
    As stated above, this Privacy Notice supplements the Samsung Privacy Policy, which describes our information retention practices.

    Updates to This Privacy Notice
    We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices with respect to the Service or changes in applicable law. We will provide you with advanced noticed of any material changes by notifying you through the Service or email if we have one. We will indicate at the top of this Privacy Notice when it was most recently updated.